Popular Bakery Franchisee’s New Policy Not Good for Utah

The fun and community feeling of Nothing Bundt Cakes has been a big draw for franchisees who were drawn to the culture of the business. In fact, Kelsey Hunt of St. George noted that this culture was part of the reason she was drawn to the company. Another huge key for her was the option to not open on Sunday. Sundays are sacred for Hunt and her family—a day reserved for worship and quality time together. She opened her first franchise in 2018.

However, a new mandate has ignited a firestorm among franchisees in Utah. The new mandate, which requires all franchise locations to open on Sundays starting February 2, has left Hunt and other franchise owners feeling betrayed. For Hunt, the store's original policy of not operating on Sundays was a crucial factor in her decision to invest. It aligned perfectly with her family's values and provided a much-needed day of rest.

The controversy began after Roark Capital took over as the private equity owners in 2021. This policy shift has caused considerable distress among franchisees who feel it undermines the brand's original community-focused values. Many franchisees, like Hunt, invested their life savings into what they believed was a company that prioritized community and family.

Many are saying this mandate is an indicator of what they feel is a transformation from the beloved baker brand into a corporate money-making machine, stripping away its original charm and values. Many have noted that the new mandate could force remaining franchisees to operate at a loss.

Franchisees in Utah, known for their strong community and family ties, find themselves at odds with the new policy, fearing it will disrupt their cherished traditions and financial stability.

Read More: A Unique Inspiration For A Utah Business

As the February deadline approaches, the tension between franchise owners and the new corporate leadership continues to grow.